Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the competition is essential. Competitive analysis has traditionally been a core approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how companies collect, analyze, a

Overview Social media marketing has evolved significantly in the last few years, driven by changes in innovation, user behavior, and corporate demands. A major transformation in the marketing landscape has been the emergence of AI technologies. AI’s capability to reshape social media marketing has captured the attention of organizations and marke